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Feed: MT News
Posted: 5/2/2012 10:07:11 PM
Metrobus Partners with the AIR MILES Reward Program, Becomes First Transit Authority in the World to Offer Consumer Loyalty Points with Every Ride
Newfoundland Labrador Liquor Corporation to Offer Additional Incentive In June to Encourage "Responsible Riding"
(ST. JOHNS, May 2, 2012) For the residents and visitors in St. Johns, the Metrobus system provides a reliable and environmentally responsible way to navigate the city and, starting on May 2, Metrobus will also become the first transit authority anywhere in the world to reward its passengers with consumer loyalty points for every bus ride. Through a new and unique partnership with the AIR MILES Reward Program, riders in St. Johns will be able earn reward miles every time they take the bus on any route in the city, with a simple tap of their m-‐Cards. Riders can find out more and learn how to take advantage of this offer on www.metrobus.com.
"We are excited to be launching such an innovative partnership with the most popular loyalty program in the country," says Judy Powell, General Manager of Metrobus Transit. "Public transit provides opportunities, options and choices for people from all walks of life, giving them easy access and freedom to the things they need in everyday life and by adding such a powerful and versatile reward offering, we are supporting an even more meaningful shift toward responsible behavior among the residents of St. Johns."
"This is a truly groundbreaking initiative for us and for the public transit industry," says Andreas Souvaliotis, President of AIR MILES for Social Change. "Our mission is to continue to harness the remarkable popularity of our loyalty program in order to inspire and reward socially responsible choices on a mass scale, across the entire country."
NLC Adds a Second Layer of Social Responsibility by Offering Double Miles for Rides on Weekend Evenings
Encouraging responsible behaviour has always been a core mission of the Newfoundland Labrador Liquor Corporation (NLC) and, starting on June 2, the liquor retailer will join into the Metrobus/AIR MILES initiative by doubling the reward miles for riders travelling between 7:00 p.m. until 'last ride,' every Friday and Saturday.
"Whether out on the town or visiting friends, we are proud to be rewarding our fellow citizens for responsible behavior and to be contributing to our societys fight against drinking and driving," says
NLC President & CEO, Steve Winter. "Making the smart and responsible choice to take the bus instead of driving on a weekend evening has just become twice as rewarding."

For more information on how you can connect your AIR MILES Collector account to your m-‐Card, please visit www.metrobus.com.
About Metrobus Transit
The St. Johns Transportation Commission, operating as Metrobus Transit, has been providing public transit services in St. Johns, NL, since 1958. Metrobus Transit operates 19 fixed-‐transit routes and services more than three million rides annually.
About the AIR MILES Reward Program
Founded in 1992, the AIR MILES Reward Program is Canadas premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-‐thirds of all Canadian households. The AIR MILES Reward Program allows Collectors to earn reward miles simply by doing their everyday shopping at more than 220 leading brand-‐name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program also allows Collectors to indulge in more than 1200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-‐friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-‐store towards many everyday and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.
About Newfoundland Labrador Liquor Corporation
The Newfoundland Labrador Liquor Corporation (NLC) is a provincial crown corporation in Newfoundland and Labrador, Canada responsible for managing the importation, sale and distribution of beverage alcohol within the province. NLC operates 24 Corporate Liquor Stores, services 118 Liquor Express agency operated locations and distributes to more than 1,700 licensees.
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